“Verily! Allah will not change the good condition of a people as long as they do not change their state of goodness themselves [Al-Quran]”




Social Mobilization is crosscutting theme for every intervention in Chenab Development Foundation. The target communities are sensitized, mobilized and encouraged to be organized into community organizations. Rigorous social mobilization process including participatory social assessment ensures equal grouping of individual households of a settlement without reference to their poverty ranking but on the principal of collective self-help initiatives. Particular emphasis is given to developing the capacity of community members to actively engage with the key stakeholders in an organized and effective manner. Community trainings, group exercises, vocational skill development, linkage establishment, exposure visits and cross cluster networking are some of the activities that are used.

To ensure equalization of opportunities for all members of community organization setup, CDF strive to create positive attitude among community organization members by involving them in the process of program design, implementation and capacity building at community and individual member level. The local institutions were developed by CDF through its Social Mobilization (SM) team’s technical assistance and donor funded CDF financial support, ensured the community organization development initiatives on self-help basis, alongside developing awareness; among members of community organizations about their rights and responsibilities, society at large and within the state’s governance structure.

The CDF’s SM team has implemented the Social Mobilization project in District Jhang’s Tehsils; Shorkot and Ahmedpur Sial and formed 1,620 Community Institutions and 243 Village Organizations and 10 Local Support organizations (LSOs) of the said Tehsils. The grass root bottom up formation of the community based organization pyramid structure is based on the basic participatory philosophy and methodology that CDF has adopted and is now efficaciously deploying it in all of its organizational intervention programs.


CDF in partnership with Pakistan Poverty Alleviation Fund (PPAF) is engaged in mobilizing poor communities in District Jhang. During the situational analysis, CDF observed that majority of people living in District Jhang are without National Identity Cards (CNICs). CDF took the initiative with the help of NADRA and launched its one month long camp in ten Union councils of Shorkot and Ahmedpur Sial. During its camps, joint NADRA and CDF team went into the villages in Jhang District and announced the purpose of their camp. These camps helped in creating awareness about CNIC and instilled its importance among the communities’ members.

CDF through it CNIC facilitation initiative has helped 3000 people in getting Computerized National Identity Cards and also facilitated their registration in voter lists in the Union Councils of Shah Sadiq Nihang, Chak # 497, Allah Yar Juta, Kotla Zareef Khan, Bhangoo, Kaki Nau and Gagh. CDF during its camps launched advocacy campaigns that aimed at creating awareness among communities about the importance of having CNICs. Out of 3000 ID cards issued through these camps, 2850 cards were issued to female community members. It was observed that majority of female above 35 years of age were without ID cards.

CDF initiated Social Awareness Activity in remote areas has been a successful campaign, which is an addition to the list of CDF successful interventions. There are several areas in Pakistan where people are unaware of the importance of having CNIC. Hence there is a dire need of launching awareness campaigns in remote areas across Pakistan.


In 2007, CDF initiated a campaign in District Jhang called “Vote dalain apnay liay, Pakistan kayliay, Pakistani awam k liay”.

The purpose of this campaign was to create awareness with regard to the importance of casting votes. For this purpose, Union Councils Kote Zareef Khan, Kachi Nao and Badhrajana were targeted. Two trainings were conducted in each Union Council. Additionally, 3 trainings were conducted in Shorkot city to promote the message of rights and the importance of Vote. In Urban areas more than 50 local activists participated in each of the trainings. Majority of the participants were male. In rural areas more than 40 participants were recorded in every training. Majority of those participants were female. Thus a total of about 300 activists received training.